Top-Down and Bottom-Up Strategies of Identity Construction in Ethnic Media.

Autor/in	De Fina, Anna
Titel	Top-Down and Bottom-Up Strategies of Identity Construction in Ethnic Media.
Quelle	In: Applied linguistics, 34 (2013) 5, S. 554-573Infoseite zur Zeitschrift PDF als Volltext Link als defekt meldenVerfügbarkeit
Beigaben	Anmerkungen 6; Literaturangaben
Sprache	englisch; spanische Zitate
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	1477-450X
DOI	10.1093/applin/amt026
Schlagwörter	Kultur; Gesellschaft; Identität; Kommunikation; Varietät; Englisch; Spanisch; Diskurs; USA
Abstract	In this article, the author investigates the construction of Latin@ identities within a Spanish language radio station broadcasting to a Latin American audience in the Washington-Baltimore area. She argues that ethnic media such as this radio station provide a channel for the enactment of interests and strategies at different local and translocal scales and that therefore the analysis of discourse and communication processes within such media provides a glimpse into the complexities that underlie identity construction among transnational communities. The author focuses on the contrast between top-down strategies used by the radio owners, advertisers and other agents to build a Latin@ identity and bottom-up processes of identity negotiation among hosts within the radio. While top-down strategies converge in proposing an image of local Latin@s as a homogeneous, culturally and linguistically united transnational community, concrete identity negotiations among hosts complicate this picture, illustrating potential divisions within such imagined community. The author focuses on exchanges involving English and Spanish by Spanish- or English-dominant hosts to illustrate diverging perceptions about the significance for identity claims of using hybrid English-Spanish talk and accented or unaccented varieties of English. (Verlag, adapt.).
Erfasst von	Informationszentrum für Fremdsprachenforschung, Marburg
Update	2022/2