Literaturnachweis - Detailanzeige
| Autor/in | Eggs, Frederike |
|---|---|
| Titel | Wenn Mülleimer sprechen können. Eine sprach- und medienwissenschaftliche Analyse der Werbekampagne der Stadtreinigung Hamburg. |
| Quelle | In: Zeitschrift für angewandte Linguistik, (2013) 59, S. 107-145 |
| Beigaben | Abbildungen 5; Anmerkungen |
| Sprache | deutsch |
| Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
| ISSN | 1433-9889 |
| Schlagwörter | Empirische Forschung; Pragmatik (Ling); Semiotik; Wortspiel; Werbung |
| Abstract | This paper analyses the clean-up campaign organised by Hamburg's city cleaning service, SRH. Starting in May 2005, the SRH changed the colour of the city's litter bins from mousey grey to signal red; they also used the litter bins to advertise their own services using a variety of speech bubbles which were not immediately comprehensible, such as for example "Ihr Müll sieht rot." ("Your rubbish sees red.") or "Ich steh' frei." ("I am free.") These speech bubbles can be referred to as cryptic (litter-bin) utterances. The aim of this paper is to analyse the embedding of these cryptic utterances in a specific space which is characterised by the presence of the red litter bin. The analysis is intended to show that the two co-present elements that are communicatively relevant in this setting - the red litter bin on the one hand and the adhesive label bearing the cryptic utterance on the other - form a single entity in terms of their spatial-visual arrangement, but not in terms of their semiosis. On the contrary, the cryptic nature of these utterances - their 'wittiness' - is based on their linguistic "double meaning" (Freud 1905), which it is up to the recipient to decipher. (Verlag, adapt.). |
| Erfasst von | Informationszentrum für Fremdsprachenforschung, Marburg |
| Update | 2022/2 |
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