Attributes influencing college students' participation in volunteering. A conjoint analysis.

Autor/inn/en	Lee, Young-joo; Won, Doyeon
Titel	Attributes influencing college students' participation in volunteering. A conjoint analysis.
Quelle	In: International review on public and non-profit marketing, 8 (2011) 2, S. 149-162 PDF als Volltext Link als defekt meldenVerfügbarkeit
Beigaben	grafische Darstellungen
Sprache	englisch
Dokumenttyp	online; Zeitschriftenaufsatz
ISSN	1865-1992
DOI	10.1007/s12208-011-0074-9
Schlagwörter	Entscheidung; Entscheidung; Marketing; Student; USA; Marketing; Ehrenamtliche Arbeit; Non-Profit-Organisation; Student; USA
Abstract	Despite the increasing efforts by both government and higher education institutions to develop programs to provide college students with opportunities for community service, little is known as to which attributes of volunteer activity encourage or discourage participation. This study examines the relative importance of the selected five attributes of a formal volunteering activity in college students' decision to volunteer. From a survey of 380 college students attending a university in the southeastern United States, this study employs a conjoint analysis with 16 distinctive volunteering scenarios. The findings indicate that an organization's mission is the most important determinant of their participation, followed by travel distance, reference groups, flexibility, and task types. The results also reveal genderspecific preferences regarding volunteering activities. This study concludes with suggestions for marketing volunteer programs to different segments of college students.
Erfasst von	ZBW - Leibniz-Informationszentrum Wirtschaft, Kiel
Update	2012/3