Literaturnachweis - Detailanzeige
Autor/in | Stöckl, Hartmut |
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Titel | The language-image-text. Theoretical and analytical inroads into semiotic complexity. |
Quelle | In: Arbeiten aus Anglistik und Amerikanistik, 34 (2009) 2, S. 203-226 |
Beigaben | Abbildungen |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0171-5410 |
Schlagwörter | Methodologie; Verstehen; Bedeutung; Bild; Englischunterricht; Fremdsprachenunterricht; Semiotik; Syntax; Verstehen; Werbung; Rhetorik; Textlinguistik; Methodologie; Bildgrammatik; Rhetorik; Semiotik; Syntax; Textlinguistik; Fremdsprachenunterricht; Englischunterricht; Bild; Werbung; Forschungsdesiderat; Bedeutung |
Abstract | The contribution sketches out a social semiotic and text linguistic view of the language-image-link. The author starts out by placing this specific kind of bi-modal link in the wider context of multimodal text theory explaining what multimodality is and how it is motivated historically and cognitively (chs. 1, 2). He then proposes a model of how pictures are understood in context and in combination with language (ch. 3). Chapter 4 briefly illustrates the social semiotic view of a pictorial grammar. At the heart of the contribution is a methodology for the multi-level analysis of the language-image-link and a typological approach to the link (ch. 5). Finally, the author extends the scope of his enquiry to include special types of links which are created through the pictoriality of language (ch. 6). Either figurative expressions evoke mental imagery or writing, layout and typography produce what could be called "typopictoriality" (Weidemann 1997). A conclusion looks at some requirements and directions for further research (ch. 7). (Verlag, adapt.). |
Erfasst von | Informationszentrum für Fremdsprachenforschung, Marburg |
Update | 2022/3 |