Real time response measurement in the social sciences. Methodological perspectives and applications.

Sonst. Personen	Maier, Jürgen (Hrsg.); Maier, Michaela (Hrsg.); Maurer, Marcus (Hrsg.); Reinemann, Carsten (Hrsg.); Meyer, Vincent (Hrsg.)
Titel	Real time response measurement in the social sciences. Methodological perspectives and applications. Gefälligkeitsübersetzung: RTR-Messungen in den Sozialwissenschaften. Methodologische Perspektiven und Anwendungen.
Quelle	Frankfurt, Main: P. Lang (2009), 208 S.Verfügbarkeit
Reihe	Empirische und methodologische Beiträge zur Sozialwissenschaft. 26
Zusatzinformation	Inhaltsverzeichnis
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISSN	0172-1739
ISBN	978-3-631-57743-1
Schlagwörter	Empirische Sozialforschung; Inhaltsanalyse; Methodologie; Reliabilität; Validität; Einstellungsforschung; Rezeption; Fernsehen; Massenmedien; Methodenforschung; Gesundheitserziehung; Migration; Politische Kommunikation; Wahlkampf; Werbung; Sozialwissenschaften; Prozessanalyse; Wirkungsanalyse; Deutschland; Nordamerika; Schweden; USA
Abstract	"Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, or debate. This approach has its limitations. Although we can learn if people like a particular stimulus as a whole we cannot tell which elements of the stimulus are responsible for the overall judgment. Real-time response (RTR) measurement provides this information. By recording individual spontaneous reactions to media messages on a second-by-second basis this technique offers unique insights into human information processing." (author's abstract). Contents: Marcus Maurer, Carsten Reinemann: RTR Measurement in the Social Sciences: Applications, Benefits, and some Open Questions (1-13); Methodological Perspectives: Jürgen Maier, Thorsten Faas: Measuring Spontaneous Reactions to Media Messages the Traditional Way: Uncovering Political Information Processing with Push Button Devices (15-26); Carsten Reinemann, Marcus Maurer: Is RTR Biased Towards Verbal Message Components? An Experimental Test of the External Validity of RTR Measurements (27-44); Andreas Fahr, Annette Fahr: Reactivity of Real-Time Response Measurement: The Influence of Employing RTR Techniques on Processing Media Content (45-61); Michaela Maier, Jürgen Maier: Measuring the Perception and the Impact of Verbal and Visual Content of Televised Political Ads: Results from a Study with Young German Voters in the Run-Up to the 2004 European Parliamentary Election (63-84); Thomas Roessing, Nikolaus Jackob, Thomas Petersen: The Explanatory Power of RTR Graphs: Measuring the Effects of Verbal and Nonverbal Presentation in Persuasive Communication (85-95); Michaela Maier, Jesper Strömbäck: Advantages and Limitations of Comparing Audience Responses to Televised Debates: A Comparative Study of Germany and Sweden (97-116); Applications: Gary Bente, Lisa Aelker, Mirjam Fürtjes: Tracing Ad Experience: Real-Time Response Measurement in Advertising Research (117-135); Lynda Lee Kaid: Immediate Responses to Political Television Spots in U.S. Elections: Registering Responses to Advertising Content (137-153); Dan Schill, Rita Kirk: Applied Dial Testing: Using Real-Time Response to Improve Media Coverage of Debates (155-173); John C. Tedesco, Adrienne Ivory: Health Message Primes and Sexual Health Campaign Messages: Evaluating Viewers' Real-Time Responses (175-192); Vincent Meyer, Céline Ségur: Immigration as Translated by the Media: (Re)Production, Representation and Response to Images (193-206).
Erfasst von	GESIS - Leibniz-Institut für Sozialwissenschaften, Mannheim
Update	2011/2