Literaturnachweis - Detailanzeige
| Autor/in | Crane, Robert |
|---|---|
| Titel | Business language: programs and resources in Europe. |
| Quelle | (1986), 14 S. |
| Sprache | englisch |
| Dokumenttyp | Mikroform; Monographie |
| Schlagwörter | Interkulturelle Kommunikation; Lehrprogrammentwicklung; Handelssprache; Sprachkompetenz; Fremdsprachenunterricht; Wirtschaft; Fachsprache; Dänemark; Europa |
| Abstract | An overview of business education in four European countries (Italy, Great Britain, France, and West Germany) is presented and the development of business language instruction in Europe is surveyed, with emphasis on the experiences in Great Britain and Denmark. Suggestions are given for future cooperation in business language between the United States and Europe. The development of business language teaching is an international phenomenon, with different countries at different stages of development in this regard. However, the underlying force appears to be the increase in international trade links accentuated by recent economic difficulties. Institutional approaches were found to vary greatly, but the most successful programs integrate language and business components completely, despite the limited business knowledge of language faculty. High quality pedagogical materials appear to be needed, and there seems to be little international cooperation and no forum for exchange concerning business language teaching. |
| Erfasst von | Informationszentrum für Fremdsprachenforschung, Marburg |
| Update | 1996_(CD) |
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