Exploring Business Language and Culture. 1st ed. 2020.

Sonst. Personen	Michalik, Urszula (Hrsg.); Zakrajewski, Pawel (Hrsg.); Sznicer, Iwona (Hrsg.); Stwora, Anna (Hrsg.)
Titel	Exploring Business Language and Culture. 1st ed. 2020.
Quelle	Cham: Springer International Publishing (2020), XV, 274 S. PDF als Volltext Link als defekt meldenVerfügbarkeit
Reihe	Second Language Learning and Teaching
Beigaben	Illustrationen 20; farbige Illustrationen 15
Sprache	englisch
Dokumenttyp	online; gedruckt; Monographie
ISBN	978-3-030-58550-1; 978-3-030-58551-8; 978-3-030-58552-5; 978-3-030-58553-2
DOI	10.1007/978-3-030-58551-8
Schlagwörter	Kultur; Kommunikation; Beruf; Kommunikation; Sprache; Unterricht; Soziolinguistik; Kultur; Unterricht; Soziolinguistik; Sprache; Beruf
Abstract	This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena. Contents: 1.Business English Today: The Need for Intercultural Approach -- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions -- 3.Managing prosumption in university education - case study approach -- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context -- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends -- 6.National Responsibility: The Missing Element of Business Ethics -- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials -- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings -- 9.Naming the Weapon: A study of UK and USA Tank Names -- 10. Dimensions of communication in international teams -- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study -- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts -- 13. Business and academic cultures in contact: Some insights from academic communication practices and research -- 14. Always Be Closing: An ABC of Business in English Language Feature Films -- 15. The Language of M - a Female Manager (as Played by Judi Dench).
Erfasst von	Universitätsbibliothek der Humboldt-Universität zu Berlin
Update	2022/2