Evaluating the gaps and intersections between marketing education and the marketing profession.

Sonst. Personen	Pinheiro, Margarida M. (Hrsg.); Estima, Ana (Hrsg.); Marques, Susana (Hrsg.)
Titel	Evaluating the gaps and intersections between marketing education and the marketing profession.
Quelle	Hershey PA: IGI Global, Business Science Reference (2019), xx, 252 S. PDF als Volltext Link als defekt meldenVerfügbarkeit
Reihe	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series; Research essentials
Beigaben	Illustrationen
Zusatzinformation	Inhaltsverzeichnis
Sprache	englisch
Dokumenttyp	online; gedruckt; Monographie
ISBN	978-1-5225-6295-5; 978-1-5225-6296-2
DOI	10.4018/978-1-5225-6295-5
Schlagwörter	Bildung; Marketing; Ökonomie; Wirtschaftshochschule
Abstract	"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--. Contents: A clash of titans : bridging practice and academia in marketing / Andre Morgado -- Education-profession gaps and intersections : emphasis in marketing : the win-win-win Papakonstantinidis model and the high risk ethical priorities / Leonidas Papakonstantinidis -- Business within ethical marketing education : the upcoming challenges / Carmina Nunes, Ana Estima, Judite Manso -- Engaging students and communities through service learning and community-academia partnerships : lessons from social marketing education / Marco Bardus, Christine Domegan, L. Suzanne Suggs, Bent Mikkelsen -- Marketing practice vs. marketing education : bridging the gaps / Mary McCabe -- Teaching English to marketing students : bridging the gap between academic and real-world skills / Sandra Vasconcelos, Ana Balula -- A clash of titans : bridging practice and academia in marketing research / Andre Morgado -- Ensuring the usefulness of marketing research / Stephen Hellebusch -- New module design to reply uncertainty : evidence from marketing programmes approaching innovation theories / Eleonora Pantano, Constantinos-Vasilios Priporas.
Erfasst von	ZBW - Leibniz-Informationszentrum Wirtschaft, Kiel
Update	2019/2