A Marketer's Guide to Discretionary Income.

Autor/inn/en	Linden, Fabian; und weitere
Institution	Conference Board, Inc., New York, NY, Consumer Research Center.; Bureau of the Census (DOC), Suitland, MD.
Titel	A Marketer's Guide to Discretionary Income.
Quelle	(1988), (47 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; Census Figures; Demography; Economic Status; Family Income; Family (Sociological Unit) + Suchen Sie Ihr Suchwort? Volkszählung; Demografie; Familieneinkommen; Familie
Abstract	Detailed information about discretionary income--how much money is available after day-to-day needs are met--is important for understanding how consumers spend their money. Business requires a precise definition of discretionary income to assess the market's size, growth, and demographic characteristics. Designed primarily for the marketing community, this edition reports consumer income before and after taxes, the proportion of consumers having discretionary income, and the amount of such income. These figures are broken down according to household characteristics used most frequently by the makers and providers of consumer goods and services. For the purpose of this study, discretionary income is defined as the amount of money which would permit a family to maintain a living standard comfortably higher than the average for similar families. Data is taken from the March 1987 Current Population Survey. Households were grouped according to size, age, place of residence, region, education, number and type of earners, occupation, race, and housing tenures. (Author/PPB)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC