Literaturnachweis - Detailanzeige
Autor/in | Cardinal, Bradley J. |
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Titel | Advertising Content in Physical Activity Print Materials. |
Quelle | In: American Journal of Health Promotion, 16 (2002) 5, S.255-58 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0890-1171 |
Schlagwörter | Advertising; Health Promotion; Physical Activities; Physical Activity Level; Printed Materials |
Abstract | Evaluated the advertising content contained in physical activity print materials. Analysis of print materials obtained from 80 sources (e.g., physicians' offices and fitness events) indicated that most materials contained some form of advertising. Materials coming from commercial product vendors generally contained more advertising than materials coming from nonprofit, government, and professional association sources. (SM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |