Literaturnachweis - Detailanzeige
Autor/inn/en | Wolfe, Billy; Ying, Angeling Sim Zhi |
---|---|
Titel | Training Communication Graduates for Singapore's Media Research Market. |
Quelle | In: AsiaPacific MediaEducator, (2000) 8, S.173-78Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1326-365X |
Schlagwörter | Content Analysis; Foreign Countries; Higher Education; Labor Market; Marketing; Media Research; Research Methodology; Singapore |
Abstract | Presents preliminary findings from a needs assessment study of undergraduate communication and media training in Singapore. Content analyzes 372 relevant employment ads for 1998 and 1999. Finds nearly 60% were for marketing research, public opinion polling or other kinds of applied research. Suggests an exploding demand for graduates with specialized skills and experience in media and applied research methods. (RS) |
Anmerkungen | The Graduate School of Journalism, University of Wollongong, NSW 2522 Australia. |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |