Literaturnachweis - Detailanzeige
Autor/in | Sabo, Sandra R. |
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Titel | A Look That Lasts. |
Quelle | In: Currents, 19 (1993) 5, S.40-44 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Alumni Associations; College Administration; Graphic Arts; Group Membership; Higher Education; Marketing; Public Relations; Symbolism |
Abstract | It is important for alumni associations to project a consistent image. This can be accomplished in part by adopting a logo, either similar to or different from the institution's, or by instituting a visual identity program that conveys the association's personality and suits its marketing purposes. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |