Literaturnachweis - Detailanzeige
Autor/in | Judd, Larry R. |
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Titel | Can Public Relations Pros Predict Attitudes? |
Quelle | In: Public Relations Review, 12 (1986) 2, S.19-26 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Attitudes; Business; Communication Research; Communication Skills; Comparative Analysis; Decision Making; Public Opinion; Public Relations; Theory Practice Relationship |
Abstract | Describes a study comparing public attitudes with attitudes of public relations practitioners and measuring accuracy of practitioners' predictions of public attitudes. Provides limited support for the thesis that PR pros can perceive and predict public attitude with modest accuracy. (MS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |