Literaturnachweis - Detailanzeige
Autor/inn/en | Balsmeier, Phillip W.; Barr, Peter B. |
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Titel | A Procedure for the Allocation of Your Advertising Budget. |
Quelle | In: College Store Journal, 48 (1981) 5, S.91-95 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Budgets; College Stores; Higher Education; Marketing; Newspapers; Questionnaires; Radio; Resource Allocation; Surveys; Television |
Abstract | Some preliminary findings on a study conducted by one retailer who was concerned about his advertising budget and the effects his advertising was having on his customers are presented. Results suggest that advertising must consist of a combination of different media. A customer questionnaire is included. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |