Literaturnachweis - Detailanzeige
Autor/in | Stephany, Ronald J. |
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Titel | To Have and to Hold. |
Quelle | In: New Directions for Institutional Advancement, (1980), S.15-20 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Alumni; College Seniors; Fund Raising; Higher Education; Parent Participation; Private Financial Support; Public Relations; School Community Relationship; Student College Relationship; Student Participation |
Abstract | Cultivation is described as the process by which an institution maintains a strong and healthy relationship with its constituencies and potential constituencies. Constituents include students, parents, alumni, and friends. The development office and the alumni office must share common goals and purpose. (Author/MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |