Truth® Ads, Receptivity, and Motivation to Use or Quit Tobacco among College Students

Autor/inn/en	Ickes, Melinda J.; Butler, Karen; Wiggins, Amanda T.; Kercsmar, Sarah; Kay Rayens, Mary; Hahn, Ellen J.
Titel	Truth® Ads, Receptivity, and Motivation to Use or Quit Tobacco among College Students
Quelle	In: Journal of American College Health, 68 (2020) 4, S.366-373 (8 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Ickes, Melinda J.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0744-8481
DOI	10.1080/07448481.2018.1549559
Schlagwörter	Ethics; College Students; Student Attitudes; Smoking; Health Behavior; Comparative Analysis; Student Motivation; Advertising; Gender Differences; Behavior Change; Cancer; Video Technology + Suchen Sie Ihr Suchwort? Ethik; Collegestudent; Schülerverhalten; Rauchen; Health behaviour; Gesundheitsverhalten; Schulische Motivation; Werbung; Geschlechterkonflikt; Carcinoma; Karzinom; Krebs (med); Krebserkrankung
Abstract	Objective: Examine receptivity and motivation to use/quit tobacco among college students after viewing Truth ads. Participants: Random sample of 10,000 college students invited to complete online survey February 2016 (8.5% response rate). Methods: Quasi-experimental. Participants (N = 854) watched four ads and answered survey items for each ad. Results: Students rated ad receptivity and decreased motivation to use tobacco higher for the Catmageddon ad than the others. Regardless of ad, men and current cigarette smokers reported lower receptivity. Younger age was associated with lower motivation to use tobacco for all ads. Tobacco users reported greater motivation to quit with the Catmageddon ad. Conclusions: College students were receptive to the Truth ads, and many indicated lower motivation to use tobacco. Men, older college students, and current cigarette smokers were less receptive to the ads, reinforcing the need to develop tailored campaigns to reach these subgroups. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01