Price Delegation and the Impact on Customer Loyalty

Autor/in	Bonyuet, Derrick
Titel	Price Delegation and the Impact on Customer Loyalty
Quelle	In: Journal of Instructional Pedagogies, 22 (2019), (9 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2327-5324
Schlagwörter	Costs; Consumer Economics; Sales Occupations; Business; Risk Management; Manufacturing Industry; Feedback (Response); Persistence; Purchasing; Influences; Satisfaction; Marketing + Suchen Sie Ihr Suchwort? Cost; Kosten; Konsumökonomie; Business studies; Wirtschaft; Betriebswirtschaft; Risikomanagement; Fertigungswirtschaft; Produzierendes Gewerbe; Ausdauer; Beschaffungswesen; Kauf; Influence; Einfluss; Einflussfaktor; Zufriedenheit
Abstract	Conventional wisdom has frequently portrayed the positive influence behind customer loyalty. After all, customer loyalty represents a customer's intention to continue buying from a firm. However, extant literature has recognized the existence of two types of customer loyalty: loyalty to the selling firm and loyalty to the salesperson. We explored the risks behind customer loyalty to the salesperson and then, how to use price delegation as a way to mitigate such risks. We examined the impact of different degrees of price delegation by conducting a survey among customers. Participants' feedback was gathered to create a customer loyalty index. The findings support our hypothesis that a lower price delegation results in lower customer loyalty to the salesperson. (As Provided).
Anmerkungen	Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01