SurveyMotion: What Can We Learn from Sensor Data about Respondents' Completion and Response Behavior in Mobile Web Surveys?

Autor/inn/en	Höhne, Jan Karem; Schlosser, Stephan
Titel	SurveyMotion: What Can We Learn from Sensor Data about Respondents' Completion and Response Behavior in Mobile Web Surveys?
Quelle	In: International Journal of Social Research Methodology, 22 (2019) 4, S.379-391 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1364-5579
DOI	10.1080/13645579.2018.1550279
Schlagwörter	Online Surveys; Handheld Devices; Response Rates (Questionnaires); Response Style (Tests); Motion; Data Use; Reaction Time; College Students; Foreign Countries; Germany + Suchen Sie Ihr Suchwort? Antwortkontrolle; Antwortverhalten; Bewegungsablauf; Reaktionsvermögen; Collegestudent; Ausland; Deutschland
Abstract	Participation in web surveys via smartphones increased continuously in recent years. The reasons for this increase are a growing proportion of smartphone owners and an increase in mobile Internet access. However, research has shown that smartphone respondents are frequently distracted and/or multitasking, which might affect completion and response behavior in a negative way. We propose 'SurveyMotion (SMotion)', a JavaScript-based tool for mobile devices that can gather information about respondents' motions during web survey completion by using sensor data. Specifically, we collect data about the total acceleration (TA) of smartphones. We conducted a lab experiment and varied the form of survey completion (e.g. standing or walking). Furthermore, we employed questions with different response formats (e.g. radio buttons and sliders) and measured response times. The results reveal that SMotion detects higher TAs of smartphones for respondents with comparatively higher motion levels. In addition, respondents' motion level affects response times and the quality of responses given. The SMotion tool promotes the exploration of how respondents complete mobile web surveys and could be employed to understand how future mobile web surveys are completed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01