Ways to Improve Strategic Planning within the Tourist Industry (in the Case Study of the Republic of Kazakhstan)

Autor/inn/en	Shilibekova, Balzhan; Syzdykbayeva, Bakyt; Ayetov, Sayat; Agybetova, Rina; Baimbetova, Assel
Titel	Ways to Improve Strategic Planning within the Tourist Industry (in the Case Study of the Republic of Kazakhstan)
Quelle	In: International Journal of Environmental and Science Education, 11 (2016) 11, S.4205-4217 (13 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1306-3065
Schlagwörter	Strategic Planning; Tourism; Case Studies; Program Improvement; Occupational Surveys; Administrator Attitudes; Publicity; Change Strategies; Barriers; Foreign Countries; Kazakhstan + Suchen Sie Ihr Suchwort? Strategy; Planning; Strategie; Planung; Tourismus; Case study; Fallstudie; Case Study; Berufsanalyse; Lösungsstrategie; Ausland; Kasachstan
Abstract	Kazakhstan has a great tourist potential, but it is still partly fulfilled. That is why very important to find the weakness in the state's policy and to develop this industry in the best way. The aim of the research is to formulate a hypothesis with regard to the possible content of measures to improve the strategic planning and marketing methodology in relation to the specific nature of entities within Kazakhstan inbound tourism industry, recreational potential of Kazakhstan and objectives of its development set forth by the Government of Kazakhstan. As the main method of research were chosen the data collection and its further analysis. The primary data were collected by polling managers of the companies-members of Kazakhstan inbound tourism industry, who had previously participated in the development of strategies and/or in the strategic management process. The characteristic features have been analyzed and the reasons for the systemic imperfection of analytical procurement, related to strategic planning processes in marketing, have been identified. The article represents the results of the poll among the managers of companies involved in Kazakhstan's inbound tourism industry which was conducted by the authors. It is suggested that the use of multi-agent technologies as a new conceptual approach to solving the problems of analytical procurement concerning marketing strategy should be employed. (As Provided).
Anmerkungen	LOOK Academic Publishers. Knobbelzwaansingel 211 Den Haag 2496LN, Netherlands. Tel: 31-20-217-0912; e-mail: editor@lookacademy.nl; Web site: http://www.ijese.net
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01