Literaturnachweis - Detailanzeige
| Autor/in | Culbertson, Hugh M. |
|---|---|
| Titel | Breadth of Perspective--An Important Concept for Public Relations. |
| Quelle | (1984), (47 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Communication Skills; Interpersonal Communication; Journalism; Media Research; Models; Perspective Taking; Public Relations; Sociology; Theories |
| Abstract | "Breadth of perspective" is a significant concept for definition of public goals, especially in line with the two-way symmetric model of public relations practice. The concept involves four components: (1) awareness that more than one definition, stand, or conclusion is possible and is probably accepted as valid by significant persons or groups; (2) awareness that there are, in all probability, differences between one's own position or definition and that of other people; (3) an inclination to take others' views into account when making and carrying out communication decisions; and (4) knowledge of arguments and their ramifications that support viewpoints opposed to one's own. So defined, "breadth of perspective" has roots in a number of disciplines and research traditions, including symbolic-interactionist sociology, personality theory within social psychology, political science, and communication. Three studies have shown partial determinants and implications of breadth of perspective. These include a survey of working journalists, a study of the public relations posture of osteopathic medicine, and a general-population survey relating to three political issues in Ohio. Breadth of perspective is important in public relations because it is in line with the libertarian heritage; it can lead, under many circumstances, to productive, flexible, innovative behavior and output; and it can help articulate and add substance to the two-way model of public relations practice. (Author/FL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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