Color Memory of University Students: Influence of Color Experience and Color Characteristic

Autor/inn/en	Bynum, Carlisle; Epps, Helen H.; Kaya, Naz
Titel	Color Memory of University Students: Influence of Color Experience and Color Characteristic
Quelle	In: College Student Journal, 40 (2006) 4, S.824-831 (8 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0146-3934
Schlagwörter	Majors (Students); Memory; Cues; College Students; Color; Interior Design; Visual Stimuli; Females; Young Adults; Short Term Memory + Suchen Sie Ihr Suchwort? Gedächtnis; Stichwort; Collegestudent; Colour; Farbbezeichnung; Farbe; Raumgestaltung; Weibliches Geschlecht; Young adult; Junger Erwachsener; Kurzzeitgedächtnis
Abstract	The ability to select a previously viewed color specimen from an array of specimens that differ in hue, value, or chroma varies among individuals, and may be related to one's basic color discrimination ability or to prior experience with color. This study investigated short-term color memory of 40 college students, 20 of whom were interior design majors and 20 who had no previous color-related education or professional experience. Color memory in four hue categories was tested separately using sets of Munsell color chips that consisted of a target color and nine distractors that were closely related to, but visibly different from the target color. After viewing the target color for 5 seconds, followed by a delay of an additional 5 seconds, each student was presented a set of 10 color chips and asked to identify the target color. Results revealed that the most accurately remembered color was yellow, followed by purple, orange, and green. Students with no prior color training more accurately remembered the color purple than did design majors, while design majors were more accurate in remembering the color orange. Participants in the two groups reported the use of similar cues in remembering the target colors. (Contains 6 tables.) (Author).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10