Literaturnachweis - Detailanzeige
Autor/inn/en | Benoit, William L.; Czerwinski, Anne |
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Titel | A Critical Analysis of USAir's Image Repair Discourse. |
Quelle | In: Business Communication Quarterly, 60 (1997) 3, S.38-57 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 1080-5699 |
Schlagwörter | Business Communication; Case Studies; Crisis Management; Discourse Analysis; Higher Education; Mass Media Effects; Persuasive Discourse; Public Opinion; Reputation |
Abstract | Applies the theory of image restoration to a case study of USAir's response to media coverage of a 1994 crash. Argues that introducing such case studies in the classroom helps students to understand the basic tenets of persuasion in the highly charged context of repairing a corporate reputation after an attack. (SR) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |