Literaturnachweis - Detailanzeige
Autor/in | Ryan, Ellen |
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Titel | Taming the Campaign Extravaganza. |
Quelle | In: Currents, 21 (1995) 10, S.12-16 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; College Administration; Donors; Fund Raising; Higher Education; Information Dissemination; Organizational Communication; Program Administration; Program Development; Public Relations |
Abstract | Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off campus is emphasized. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |