Literaturnachweis - Detailanzeige
Autor/in | Bailey, Anne Lowrey |
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Titel | The Competitive Edge: A Top Academic Planner Talks About How Strategic Planning Can Keep Your Institution Vital. |
Quelle | In: CASE Currents, 9 (1983) 10, S.12-15 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; College Administration; Competition; Futures (of Society); Higher Education; Institutional Advancement; Interviews; Leadership; Long Range Planning; Marketing |
Abstract | "Strategic planning combines a campus's strengths and leadership capabilities with an analysis of trends, markets, and the competition to come up with an academic strategy," George Keller reports in an interview. Strategic planning and its importance to CASE members are discussed. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |