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Autor/in | Ballard, Richard E. |
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Titel | Colorful Event Lands Off Campus Customers. |
Quelle | 45 (1978) 6, S.119-21Infoseite zur Zeitschrift |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | College Stores; Community Involvement; Cultural Activities; Fine Arts; Merchandising; Orchestras; Public Relations; Retailing; School Community Relationship |
Abstract | To attract suburban, nonstudent customers, the Yale Cooperative Corporation held a Heirloom Discovery Day. Co-op books and materials were sold to customers who came with antique items to be appraised. Donations from the profits were made to the New Haven Symphony and the University Collection of Musical Instruments. (JMD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |