Crisis Leadership: Teaching External Corporate Communications via an Experiential Learning Exercise

Autor/in	Balwant, Paul Tristen
Titel	Crisis Leadership: Teaching External Corporate Communications via an Experiential Learning Exercise
Quelle	In: Journal of Education for Business, 96 (2021) 5, S.335-342 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Balwant, Paul Tristen)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2020.1829526
Schlagwörter	Experiential Learning; Business Administration Education; Crisis Management; Business Communication; Group Activities; Class Activities; Instructional Effectiveness; College Instruction; Foreign Countries; College Students; Trinidad and Tobago + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Krisenmanagement; Unternehmenskommunikation; Gruppenaktivität; Unterrichtserfolg; Hochschullehre; Ausland; Collegestudent; Trinidad und Tobago
Abstract	Crises are inevitable in today's corporate world. This paper outlines a crisis leadership exercise to help business students understand the complexities of external corporate communications. This exercise is suited to class sizes of approximately 30 students, but variations can be used for larger classes. Students are placed into groups and use a playbook to help them navigate a real-life crisis. Students then use the playbook to deliver a simulated press conference. A mixed-methods study was used to investigate the learning experience, and the findings showed that students not only improved significantly in their ability to lead external corporate communications, but also in their understanding of key crisis leadership concepts. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01