Assessment and Modulation of Student Behavior through Persuasive Design

Autor/inn/en	Ismail, Mohamad Izwan; Bakar, Nur Ain Abu; Mohamed, Mawarni
Titel	Assessment and Modulation of Student Behavior through Persuasive Design
Quelle	In: Asian Journal of University Education, 15 (2019) 3, S.117-128 (12 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1823-7797
Schlagwörter	Student Behavior; Expectation; Standards; Student Participation; Learner Engagement; Game Based Learning; Incentives; Program Effectiveness; Achievement Gains; Design; Influences; Educational Games; Technology Uses in Education; Educational Technology; College Students; Agricultural Education; Foreign Countries; Malaysia + Suchen Sie Ihr Suchwort? Student behaviour; Schülerverhalten; Expectancy; Erwartung; Standard; Schülermitarbeit; Schülermitwirkung; Studentische Mitbestimmung; Anreiz; Achievement gain; Leistungssteigerung; Influence; Einfluss; Einflussfaktor; Educational game; Lernspiel; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Unterrichtsmedien; Collegestudent; Agriculture; Education; Landwirtschaftliche Ausbildung; Landwirtschaft; Ausbildung; Ausland
Abstract	The education system has existed for centuries. However, despite the rapid change in our technology, lifestyle and needs in the workforce, it has failed to adapt accordingly. The current system relies heavily on industrial-age values where students are expected to follow instructions and are stripped of their agency rather than being encouraged to actively participate in their learning process. As a result, students end up lacking motivation and engagement. Persuasive design focuses on influencing human behavior to improve long-term engagement through various mechanisms. Here, we have embedded the design in the form of gamification elements into the classroom mechanic to aid in the assessment and modulation of student behavior. "ExP", a points-based incentive system tied to all aspects of the classroom mechanics was designed to work in tandem with existing student behavior. Accurate balancing of the system effectively grants students agency and allows more clarity in their classroom interactions and stratagem. The study assesses the effectiveness of the system in improving the academic performance of Diploma-level students. A group of 21 repeating students was observed for an entire semester. A paired sample t-test using SPSS was performed to draw the results. The final exam scores indicates a significant difference in the scores before (M=42.52, SD= 3.82) and after (M=50.14, SD=11.23) the implementation the gamification system with p=0.004. It can be concluded that the incorporation of persuasive design in the form of gamification has potential to significantly improve students' academic performance. (As Provided).
Anmerkungen	UiTM Press. Asian Centre for Research on University Learning and Teaching, Faculty of Education, Penerbit UiTM, Universiti Teknologi MARA, Bangunan Fakulti Pengurusan Hotel dan Pelancongan, 40450 Shah Alam, Selangor Darul Ehsan, Malaysia. Web site: https://education.uitm.edu.my/ajue/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01