Big Data and the Commoditization of Analytics: Engaging First-Year Business Students with Analytics

Autor/inn/en	Zadeh, Amir Hassan; Schiller, Shu; Duffy, Kevin; Williams, Jonathan
Titel	Big Data and the Commoditization of Analytics: Engaging First-Year Business Students with Analytics
Quelle	In: e-Journal of Business Education and Scholarship of Teaching, 12 (2018) 1, S.120-137 (18 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1835-9132
Schlagwörter	College Freshmen; Business Administration Education; Data Analysis; Computer Software; Computer Uses in Education; Experiential Learning; Learning Activities; Introductory Courses; Instructional Effectiveness; College Instruction; Case Studies + Suchen Sie Ihr Suchwort? Studienanfänger; Auswertung; Computernutzung; Experiental learning; Erfahrungsorientiertes Lernen; Lernaktivität; Einführungskurs; Unterrichtserfolg; Hochschullehre; Case study; Fallstudie; Case Study
Abstract	The age of data analytics requires "data scientists" across a wide range of business disciplines with deep knowledge of how to manage and analyse vast amounts of data to support decision-making. As a result, new analytical tools are being taught in the Management Information Systems (MIS) or business analytics (BA) programs to foster students' development of this critical competency. Three waves of analytics tools are considered from an experiential perspective including how to introduce analytics to first-year business students using an advanced data analytics software package with multiple techniques and data flow interface. SAS Enterprise Miner is used to teach technical topics and perform business-centric data analytics. An innovative exercise is designed in such a way that it guides first-year business students through a learning analytics journey to motivate them to understand the notion of data analytics and to develop skills around this emerging area without delving too much into extraneous technical details. A post-course survey indicated that the exercise helped students understand the opportunities as well as the challenges in doing analytics (As Provided).
Anmerkungen	Australian Business Education Research Association. PO Box 408, Mapleton, Queensland 4560, Australia. e-mail: editor@ejbest.org; Web site: http://www.ejbest.org/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01