Literaturnachweis - Detailanzeige
Autor/inn/en | Fletcher, Alan D.; Winn, Paul D. |
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Titel | An Intermagazine Analysis of Factors in Advertisement Readership |
Quelle | (1974) |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Consumer Economics; Higher Education; Journalism; Media Research; Periodicals; Publicize |
Abstract | Analyzes advertisements for characteristics that produce readership across a variety of consumer magazines. (RB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |