Nonprofits' Expectations in PR Service-Learning Partnerships

Autor/inn/en	Rogers, Cathy; Andrews, Valerie
Titel	Nonprofits' Expectations in PR Service-Learning Partnerships
Quelle	In: Journalism and Mass Communication Educator, 71 (2016) 1, S.95-106 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1077-6958
DOI	10.1177/1077695815584226
Schlagwörter	Service Learning; Partnerships in Education; Nonprofit Organizations; Expectation; Public Relations; Needs Assessment; Focus Groups; Employee Attitudes; Community Organizations; Preferences; Intergroup Relations; Organizational Communication; School Community Relationship; Surveys + Suchen Sie Ihr Suchwort? Service-Learning; Hochschulpartnerschaft; Nonprofit-Organisation; Expectancy; Erwartung; Public relation work; Öffentlichkeitsarbeit; Bedarfsermittlung; Arbeitnehmerinteresse; Intergruppenbeziehungen; Survey; Umfrage; Befragung
Abstract	Little scholarly evidence exists about the communication needs of nonprofit community partners and what they think constitutes an ideal service-learning (SL) relationship. This study seeks to fill this gap by identifying SL projects and relationships that best serve nonprofit community partners with communication needs. The researchers conducted a focus group and a survey with nonprofit organization staff to identify their expectations of a SL partnership and the type of partnership they prefer to meet their communication needs. This study confirms anecdotal evidence that nonprofit community partners need to be better educated about public relations and the public relations process. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01