Case Studies as Practical Teaching in the New Marketing Courses

Autor/inn/en	Mondéjar-Jiménez, Juan-Antonio; Cordente-Rodríguez, María; Gómez-Borja, Miguel-Ángel; Andrés-Martínez, María-Encarnación; Gázquez-Abad, Juan-Carlos
Titel	Case Studies as Practical Teaching in the New Marketing Courses
Quelle	In: American Journal of Business Education, 3 (2010) 13, S.33-38 (6 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Case Studies; Marketing; Teaching Methods; Educational Innovation; Higher Education; Conferences (Gatherings); Foreign Countries; Business Administration Education; Teacher Role; Spain + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Teaching method; Lehrmethode; Unterrichtsmethode; Instructional innovation; Bildungsinnovation; Hochschulbildung; Hochschulsystem; Hochschulwesen; Ausland; Lehrerrolle; Spanien
Abstract	The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students by encouraging their involvement in the acquisition of new skills. This paper analyzes the capacity that the development of case studies has to develop skills and competencies by the students, which are defendants in the framework of the European Higher Education Area to suit the environment established in the labor market. To this end, it is analyzed the experience and the main conclusions of the practices carried out at the University of Castilla-La Mancha, with the participation of student groups at an international conference aimed at developing teaching cases in public and nonprofit marketing. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01