Moving beyond Consultation and into Action with a Client Project

Autor/inn/en	Ewing, Sara; Dover, Howard F.
Titel	Moving beyond Consultation and into Action with a Client Project
Quelle	In: American Journal of Business Education, 5 (2012) 3, S.261-268 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Consultation Programs; Theory Practice Relationship; Praxis; Teaching Methods; Marketing; Educational Practices; Educational Strategies; Teamwork; Experiential Learning; Learning Theories; Problem Based Learning; Educational Innovation; Learning Activities; Business Administration Education; College Programs; Partnerships in Education + Suchen Sie Ihr Suchwort? Fachberatung; Theorie-Praxis-Beziehung; Teaching method; Lehrmethode; Unterrichtsmethode; Bildungspraxis; Lehrstrategie; Experiental learning; Erfahrungsorientiertes Lernen; Learning theory; Lerntheorie; Problem-based learning; Problemorientiertes Lernen; Instructional innovation; Bildungsinnovation; Lernaktivität; Studienprogramm; Hochschulpartnerschaft
Abstract	Attempting to implement client-based projects within a single semester often overwhelms students and underwhelms the client and grading professor. In this paper, we share results from a two-year pilot project in which the components of a client project were split between several classes. We discuss the client project model as a valuable teaching method that allows students to implement and reflect on marketing strategies. We show that by dividing the project across several teams, the project becomes more manageable and valuable for students and professors. In comparison to other common projects, the client project presented here produced substantial and valuable outcomes for the non-profit client while providing students the unique experience of working in a multiple team structure. We indicate that this approach may be useful for select marketing classes. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01