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Autor/in | Landrum, William Heath |
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Titel | The Relationship between Personality Traits, Learning Styles, and Website Interaction |
Quelle | (2014), (116 Seiten)
PDF als Volltext Ph.D. Dissertation, Auburn University |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
ISBN | 979-8-3719-2958-7 |
Schlagwörter | Hochschulschrift; Dissertation; Correlation; Personality Traits; Web Sites; Decision Making; Cognitive Style; Search Engines; Measurement; Task Analysis; Personality Measures; Online Searching; Information Sources; NEO Personality Inventory Thesis; Dissertations; Academic thesis; Korrelation; Individual characteristics; Personality characteristic; Persönlichkeitsmerkmal; Web-Design; Decision-making; Entscheidungsfindung; Cognitive styles; Kognitiver Stil; Suchmaschine; Messverfahren; Aufgabenanalyse; Online-Recherche; Information source; Informationsquelle |
Abstract | This study examines behavioral traits to determine what impact they have on average visit duration when interacting with a website, a major part of search engine and webpage performance metrics commonly reported in practice. A task-based design was created to examine participants' interaction with various websites containing a variety of media and information to determine what effect NEO personality traits, learning styles, and consumer decision making styles had on website performance and success indicators. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided). |
Anmerkungen | ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2024/1/01 |