Literaturnachweis - Detailanzeige
Autor/in | Martin-Milius, Tara |
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Titel | University to Community and Back: Creating a Customer Focused Process. |
Quelle | (1994), (11 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Monographie |
Schlagwörter | Educational Improvement; Educational Quality; Extension Education; Higher Education; Outreach Programs; Partnerships in Education; Public Relations; School Business Relationship; School Community Relationship; Student Attitudes; Student Centered Curriculum; Student School Relationship; Total Quality Management; Universities Teaching improvement; Unterrichtsentwicklung; Quality of education; Bildungsqualität; Erweitertes Bildungsangebot; Hochschulbildung; Hochschulsystem; Hochschulwesen; Jobcoaching; Hochschulpartnerschaft; Public relation work; Öffentlichkeitsarbeit; Schülerverhalten; Schüler-Lehrer-Beziehung; Quality management; Qualitätsmanagement; University; Universität |
Abstract | This paper examines ways in which university extension programs can become more customer-focused in the courses and services that they deliver, focusing on the experiences of the University of California Extension, Santa Cruz. Extension programs can increase their effectiveness by: (1) establishing partnerships with other service organizations, such as the chamber of commerce or unemployment agencies; (2) creating alliances with the business community, both locally and internationally; and (3) creating a customer focus with participants in Extension programs, making individuals feel that they have received value for their time, energy, and money. Extension programs also need to focus on effective public relations and community outreach to ensure the success of their activities. (MDM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |