Pop-Up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project

Autor/in	Burgess, Brigitte
Titel	Pop-Up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project
Quelle	In: Journal of Marketing Education, 34 (2012) 3, S.284-296 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475312460763
Schlagwörter	Experiential Learning; Business Administration Education; Retailing; Undergraduate Students; Student Projects; Content Analysis; Student Journals; Writing Assignments; Student Evaluation; Program Implementation; Outcomes of Education + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Warenwirtschaft; Schulprojekt; Inhaltsanalyse; Studentenzeitung; Schulnote; Studentische Bewertung; Lernleistung; Schulerfolg
Abstract	Educators continually seek innovative methods by which to engage students. Kolb's experiential learning theory was a catalyst for designing and incorporating a pop-up retail consignment store into a junior level retail promotion course. After five years of use and refinement, the project has proven to be a powerful method to engage students in the learning process. The purpose of this paper is to add to the experiential learning literature by discussing the design, implementation and evolution of this project. A content analysis is discussed along with outcomes and future plans. (Contains 4 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10