Ambivalent Attitudes in a Communication Process: An Integrated Model

Autor/in	Chang, Chingching
Titel	Ambivalent Attitudes in a Communication Process: An Integrated Model
Quelle	In: Human Communication Research, 38 (2012) 3, S.332-359 (28 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0360-3989
DOI	10.1111/j.1468-2958.2012.01429.x
Schlagwörter	Attitudes; Communication (Thought Transfer); Models; Identification (Psychology) + Suchen Sie Ihr Suchwort? Attitude; Einstellung; Verhalten; Communication; thought; Kommunikation; Gedanke; Analogiemodell
Abstract	In a communication process that involves a target subject (what is being communicated about) and a source, existing attitudes (positive or negative) toward the target or the source influence communication effects. People also may hold ambivalent attitudes (positive and negative) toward the target or the source, but the implications of such ambivalent attitudes on communication effects remain unclear in communication research. This study tries to fill that void by exploring ambivalent attitudes toward the target and source on communication effects and proposing an integrated model to demonstrate that ambivalent attitudes encourage systematic processing (Experiments 1 and 2) and that identification with the target or the source further encourages motivated processing among ambivalent people (Experiments 3 and 4). (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10