Literaturnachweis - Detailanzeige
| Autor/inn/en | Yegiyan, Narine S.; Grabe, Maria Elizabeth |
|---|---|
| Titel | An Experimental Investigation of Source Confusion in Televised Messages: News versus Advertisements |
| Quelle | In: Human Communication Research, 33 (2007) 3, S.379-395 (17 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0360-3989 |
| DOI | 10.1111/j.1468-2958.2007.00304.x |
| Schlagwörter | Advertising; Memory; Television; Information Sources; News Reporting; Politics; Experiments; Communication Strategies; Misconceptions |
| Abstract | The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a significant effect on memory for the source. Subjects identified the source of information with about the same level of accuracy across formats right after exposure. A week later, subjects were significantly more inept at attributing information contained in news-like ads to its source than doing so for conventional ads and news stories. At that point, information presented in news-like ads was incorrectly attributed to news about 70% of the time. (As Provided). |
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| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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