Implication versus Inference: Analyzing Writer and Reader Representations in Business Texts

Autor/in	Jameson, Daphne A.
Titel	Implication versus Inference: Analyzing Writer and Reader Representations in Business Texts
Quelle	In: Business Communication Quarterly, 67 (2004) 4, S.387-411 (25 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569904270989
Schlagwörter	Evaluation Criteria; Inferences; Business Communication; Reader Response; Language Styles; Heuristics; Prewriting; Writing Instruction; Teaching Methods; Assignments + Suchen Sie Ihr Suchwort? Inference; Inferenz; Unternehmenskommunikation; Leserbrief; Sprachstil; Heuristik; Schreibunterricht; Teaching method; Lehrmethode; Unterrichtsmethode; Assignment; Auftrag; Zuweisung
Abstract	The narrative concepts of the implied author and implied reader elucidate how business texts represent writers and readers. It is important, though, to distinguish carefully between writers' "implications" and readers' "inferences." Instructors should contrast implied versus inferred writers and readers, provide multiple ways to comprehend these concepts, and illustrate them with examples (e.g., those provided in this article from Citigroup, Andersen, and Martha Stewart Living Omnimedia). The meaning-as-event analytical method, from reader-response narrative theory, reveals specific language features through which business texts manifest readers and writers. To help writers plan and readers analyze such texts, instructors may use the teaching suggestions, sample assignments, prewriting heuristics, and evaluation criteria provided in this article. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10