Media/Visual Literacy Art Education: Cigarette Ad Deconstruction

Autor/in	Chung, Sheng Kuan
Titel	Media/Visual Literacy Art Education: Cigarette Ad Deconstruction
Quelle	In: Art Education, 58 (2005) 3, S.19-24 (6 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0004-3125
Schlagwörter	Junior High School Students; Adolescents; Media Literacy; Visual Literacy; Art Education; Advertising; Smoking; Children; Writing (Composition); Aesthetics; Social Action; Critical Thinking + Suchen Sie Ihr Suchwort? Junior High Schools; Student; Students; Sekundarstufe I; Schüler; Schülerin; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Media skills; Medie competence; Medienkompetenz; Literacy; Visualization; Visualisation; Schreib- und Lesekompetenz; Visualisierung; Arts; Education; Art in Education; Kunst; Bildung; Erziehung; Werbung; Rauchen; Child; Kind; Kinder; Schreibübung; Ästhetik; Soziales Handeln; Kritisches Denken
Abstract	Visual images are not simply embodiments of social reality; they are indeed ideological sites embedded with powerful discursive sociopolitical meanings that exert strong influences on the ways in which people live their lives. The author of this paper describes the Ad-Deconstruction Project, which challenged students to integrate aesthetic sensitivity and social awareness and equipped them with critical knowledge necessary to live in a world of commercial image-saturated consumerism within which they are profit-motivated targets. Through the dialogic, writing, and production activities in the Ad-Deconstruction project, the students explored connections between activist art and advertising, experienced basic creative processes and techniques used for cigarette advertising, and learned about critical messages concerned with smoking. At the end of the workshop, the students' redesigned cigarette ads were publicly displayed at a university-based art gallery. The Ad-Deconstruction Project has allowed both the public and students to experience the power of visual imagery and how art can be utilized as a sociopolitical instrument to promote an awareness of unethical social practices. (Contains 2 notes and 2 figures.) (ERIC).
Anmerkungen	National Art Education Association, 1916 Association Drive, Reston, VA 20191. Tel: 703-860-8000; Fax: 703-860-2960; Web site: http://www.NAEA-Reston.org.
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10