Literaturnachweis - Detailanzeige
Autor/in | Salerno, Douglas |
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Titel | An Interpersonal Approach to Writing Negative Messages. |
Quelle | In: Journal of Business Communication, 25 (1988) 1, S.41-51 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Audience Analysis; Business Communication; Business Correspondence; Cognitive Processes; Interpersonal Communication; Letters (Correspondence); Negative Forms (Language); Organizational Communication; Rejection (Psychology); Schemata (Cognition); Social Cognition; Textbook Evaluation |
Abstract | Asserts that textbook advice regarding buffers and negative messages is simplistic and frequently wrong, and analyses 22 job-refusal letters and their effectiveness. Claims that recent research on cognitive complexity and social perspective-taking suggests the need for more sophisticated audience analysis protocols for dealing with the negative message genre. (MM) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |