Literaturnachweis - Detailanzeige
Autor/inn/en | Kallendorf, Craig; Kallendorf, Carol |
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Titel | A New Topical System for Corporate Speechwriting. |
Quelle | In: Journal of Business Communication, 21 (1984) 2, S.3-14 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Business Communication; Case Studies; Classical Literature; Persuasive Discourse; Rhetoric; Writing Processes |
Abstract | Reorganizes Aristotle's system of topics (as presented in Cicero's "Topics") to provide a useful tool for corporate speechwriting. Illustrates with a case study how a modern speechwriter/speaker might use the topics to develop a subject fully. (PD) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |