Literaturnachweis - Detailanzeige
Autor/in | Hughes, Geoffrey C. |
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Titel | This Little College Goes to Market. |
Quelle | In: College and University, 56 (1980) 1, S.92-94 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Administrative Organization; College Administration; College Planning; Higher Education; Marketing; Public Relations; Student Recruitment |
Abstract | Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |