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Autor/inn/enSardoc, Mitja; Prebilic, Vladimir
TitelGoverning by Slogans
QuelleIn: Policy Futures in Education, 21 (2023) 7, S.765-775 (11 Seiten)Infoseite zur Zeitschrift
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ZusatzinformationORCID (Sardoc, Mitja)
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
DOI10.1177/14782103221136186
SchlagwörterLanguage Usage; Governance; Zero Tolerance Policy; Neoliberalism; Communication Strategies; Rhetoric
AbstractThroughout recorded history, slogans have been an important part of our public life. From political rhetoric and propaganda, to social movements and awareness-raising campaigns, their usage has overcome historical periods, cultural barriers, ethnic affiliation, political systems, party allegiance or personal taste. Arguably more than any other linguistic 'device', slogans deliver a clearly recognizable message with as little complexity as possible. Nevertheless, despite their rhetorical 'economy', the narratives provided by slogans have also been associated with a simplified or even reductionist portrayal of otherwise complex or controversial phenomena. This article aims to address a range of previously neglected aspects associated with slogans and governmentality. The introductory part provides a genealogy of discussions over slogans and the main shortcomings the use of slogans has been associated with. The central part takes a closer look at zero tolerance, a flagship policy associated with the neoliberal logic of governance. The concluding part of this article outlines the subversive character associated with the mechanism of sloganization. (As Provided).
AnmerkungenSAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2024/1/01
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