Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents

Autor/inn/en	Oh, Hyunjoo; Polidan, Mary
Titel	Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents
Quelle	In: Journal of Marketing Education, 40 (2018) 1, S.31-46 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475317743015
Schlagwörter	Retailing; Experiential Learning; Outcomes of Education; Critical Thinking; Marketing; Data Analysis; Teamwork; Course Descriptions; Student Attitudes; Teaching Methods; Talent Development; Communication Skills; Leadership; Graduate Students; Undergraduate Students; Decision Making; Statistical Analysis; Florida + Suchen Sie Ihr Suchwort? Warenwirtschaft; Experiental learning; Erfahrungsorientiertes Lernen; Lernleistung; Schulerfolg; Kritisches Denken; Auswertung; Kursstrukturplan; Schülerverhalten; Teaching method; Lehrmethode; Unterrichtsmethode; Begabtenförderung; Talentförderung; Kommunikationsstil; Führung; Führungsposition; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Decision-making; Entscheidungsfindung; Statistische Analyse
Abstract	The retail industry is undergoing a significant transformation. Factors such as technological advancement and evolving consumer demands have forced companies to rethink their traditional approaches to retail. Retailers have since embraced data-driven strategies with real-time implementation to stay relevant in this complex, ever-changing industry. This shift has generated a new demand for retail talent. Data-driven companies require workers with demonstrated skills in data analytics, critical thinking, cross-functional teamwork, and communication/leadership. We propose that the experiential learning platform of a retail consulting class is the most effective learning environment for students to develop these skills in a real-world retail context. This article connects the skillsets demanded in the evolving retail landscape to the learning outcomes of a retail consulting course. We describe the structure, elements, and process of the class to allow for adoption and successful implementation by other educational institutions. Then, we illustrate the learning outcomes by highlighting student testimonials and skill evaluations. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01