An ROI Comparison of Initiatives Designed to Attract Diverse Students to Technology Careers

Autor/inn/en	Dillon, Thomas W.; Reif, Harry L.; Thomas, Daphyne S.
Titel	An ROI Comparison of Initiatives Designed to Attract Diverse Students to Technology Careers
Quelle	In: Journal of Information Systems Education, 27 (2016) 2, S.105-117 (13 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1055-3096
Schlagwörter	Models; Comparative Analysis; Information Technology; Intervention; STEM Education; Career Choice; Efficiency; Costs; Outcomes of Education; Student Diversity; Higher Education; Student Interests; Teaching Methods; High School Students; Student Attitudes; Statistical Analysis; Program Descriptions; Surveys; Pretests Posttests + Suchen Sie Ihr Suchwort? Analogiemodell; Informationstechnologie; STEM; Effectiveness; Effektivität; Wirkungsgrad; Cost; Kosten; Lernleistung; Schulerfolg; Hochschulbildung; Hochschulsystem; Hochschulwesen; Studieninteresse; Teaching method; Lehrmethode; Unterrichtsmethode; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Schülerverhalten; Statistische Analyse; Survey; Umfrage; Befragung
Abstract	This study examines two alternative interventions designed to attract diverse students to pursue information technology or, more generally, STEM (science, technology, engineering, and math) careers from a Return on Investment (ROI) perspective. More specifically, this study examines the effectiveness and efficiency of single-day and multi-day program formats by comparing students' propensity to pursue computer information systems and technology related careers. Using an ROI perspective of comparing relative costs to students' perceived outcomes, our findings suggest that the single-day model is equally effective as the multi-day model at moving students' propensity to pursue information technology careers, albeit at a lower cost. This suggests that the single day model is a better choice from an ROI perspective and offers the best investment opportunity for choosing which program format to use for future interventions. These findings, while specific to a single comparison of two alternative information technology interventions, are useful as they contribute valuable knowledge and may be applicable to the design and evaluation of other STEM-influencing programs. (As Provided).
Anmerkungen	Journal of Information Systems Education. e-mail: editor@jise.org; Web site: http://www.jise.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01