Literaturnachweis - Detailanzeige
| Autor/in | Penrose, John M. |
|---|---|
| Titel | Understanding and Using the Relationships between Business and Professional Communication and Public Relations |
| Quelle | In: Business and Professional Communication Quarterly, 78 (2015) 4, S.494-510 (17 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2329-4922 |
| DOI | 10.1177/2329490615593370 |
| Schlagwörter | Leitfaden; Unterricht; Lehrer; Business Communication; Public Relations; Theories; College Curriculum; Assignments |
| Abstract | Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications. (As Provided). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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