Personal Pronouns in "About Us" Section of Online University Prospectus

Autor/inn/en	Bano, Zakia; Shakir, Aleem
Titel	Personal Pronouns in "About Us" Section of Online University Prospectus
Quelle	In: Journal of Education and Practice, 6 (2015) 1, S.133-139 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2222-1735
Schlagwörter	Cross Cultural Studies; Student Recruitment; Higher Education; Institutional Advancement; Reputation; Foreign Countries; Marketing; Form Classes (Languages); Language Usage; Contrastive Linguistics; Discourse Analysis; Web Sites; School Catalogs; Global Approach; Universities; Computational Linguistics; Qualitative Research; Statistical Analysis; Australia; India; Pakistan; United Kingdom; United States + Suchen Sie Ihr Suchwort? Cultural comparison; Kulturvergleich; Hochschulbildung; Hochschulsystem; Hochschulwesen; nicht übertragen; Ausland; Analytischer Sprachbau; Sprachgebrauch; Linguistics; Kontrastive Linguistik; Diskursanalyse; Web-Design; Schulprogramm; Globales Denken; University; Universität; Computerlinguistik; Qualitative Forschung; Statistische Analyse; Australien; Indien; Großbritannien; USA
Abstract	The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which extent the frequencies of first and second person pronouns in "About Us" section of online prospectuses are contradictory in cross culture and promotional dimensions. This study is based on the data raked from the "About Us" section of online university prospectuses in 463 culturally distinct institutional contexts of Australia, India, Pakistan, the United Kingdom and the United States of America. The categories of the first person I, we, and the second person you, your were analyzed through multidimensional analysis tagger. The analysis showed that the frequencies of first person pronouns were the highest in all the five countries. On the other hand variations in the occurrence of first and second person pronouns were eminent in 5 countries in the "About Us" section. This research is expected to be useful for the universities and international educational organizations to generate better promotional texts in the marketization of higher education for cross-cultural perspective. (As Provided).
Anmerkungen	IISTE. No 1 Central, Hong Kong Island, Hong Kong SAR. Tel: +852-39485948; e-mail: JEP@iiste.org; Web site: http://iiste.org/Journals/index.php/JEP
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01