Literaturnachweis - Detailanzeige
| Autor/in | Mone, Jinrui Zhang |
|---|---|
| Titel | West Meets East: An Exploration of the Ways American University Development Officers Can Build "Guanxi" with Chinese Parents |
| Quelle | (2018), (113 Seiten)
PDF als Volltext Ed.D. Dissertation, University of the Pacific |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| ISBN | 978-0-4387-0587-6 |
| Schlagwörter | Hochschulschrift; Dissertation; Parents; Fund Raising; Donors; Private Financial Support; Foreign Countries; Case Studies; College Students; College Administration; Administrators; Higher Education; Institutional Advancement; United States; China |
| Abstract | Because philanthropic support from alumni and their families is an important source of revenue for American colleges and universities, identifying ways to connect with Chinese students and cultivate philanthropic support from their parents is an essential component of fundraising efforts. In this study, I explored how American university advancement officers could employ "guanxi" to cultivate relationships with Chinese parent donors in order to increase U.S. higher education philanthropy efforts. The concept of "guanxi," an important aspect of building and sustaining relationships in China, served as the focus for understanding Chinese parents' connections with their children's American universities. I employed a qualitative collective case study design using purposeful criterion sampling and conducted research with seven participants. The research findings inform the practice of American university fundraising. The researcher generated specific strategies for American university development officers to build and cultivate "guanxi" with Chinese parents in order to receive more donations from them. Recommendations for further research are also provided. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.] (As Provided). |
| Anmerkungen | ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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