Learning and Short-Term Recall by Chinese and American Students as a Function of Language, Mode of Presentation, and Noun Frequency. [Report No.: NR-171-250; [Report No.: ONR-595-21; [Report No.: TR-16

Autor/inn/en	Turnage, Thomas W.; McGinnies, Elliott
Institution	Maryland Univ., College Park. Dept. of Psychology.
Titel	Learning and Short-Term Recall by Chinese and American Students as a Function of Language, Mode of Presentation, and Noun Frequency. [Report No.: NR-171-250; [Report No.: ONR-595-21; [Report No.: TR-16
Quelle	(1970), (24 Seiten)Verfügbarkeit
Dokumenttyp	gedruckt; Monographie
Schlagwörter	Attitudes; Chinese; Comparative Analysis; Cross Cultural Studies; Cultural Differences; Language; Memory; North American English; Nouns; Psycholinguistics; Recall (Psychology); Serial Learning; Serial Ordering; Tables (Data); Verbal Learning; Visual Learning + Suchen Sie Ihr Suchwort? Attitude; Einstellung; Verhalten; China; Chinesen; Cultural comparison; Kulturvergleich; Kultureller Unterschied; Languages; Sprache; Gedächtnis; Amerikanisches Englisch; Psycholinguistik; Abberufung; Serielles Lernen; Ordnen; Ordnungsstruktur; Ordnungssystem; Tabelle; Verbales Lernen; Visual education; Visuelles Lernen
Abstract	The study investigates the effects of linguistic medium (English vs. Chinese), mode of stimulus presentation (visual vs. auditory), and noun frequency on short-term serial recall and serial learning. The results indicate that auditory input facilitates learning for American subjects but not for Taiwanese subjects, who learned somewhat faster with visual input. The findings support the general hypothesis that mode of input--especially with relatively unfamiliar material--may affect the meaningfulness of stimuli (as defined by associative value) for subjects who use ideographic rather than alphabetic symbols. The results are discussed with respect to implications for cross-cultural studies of persuasion as they might be influenced by verbal learning factors. (Author)
Anmerkungen	National Technical Information Service, Springfield, Va. 22151 (AD-715 402, MF $.95, HC $3.00)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01