Literaturnachweis - Detailanzeige
Autor/in | Goldman, Robin |
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Titel | Matters of State. |
Quelle | In: Currents, 13 (1987) 4, S.6-13 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Cooperative Programs; Fund Raising; Government School Relationship; Higher Education; Institutional Cooperation; Marketing; Public Relations; State Action; State Programs; Student Recruitment; Missouri |
Abstract | An informal statewide coalition of institutions from Missouri, Missourians for Higher Education (MHE), undertook a 2-year, $250,000 public information campaign. MHE focused on four goals: to elevate state support of higher education; to increase gifts from private sources; to develop new markets for Missouri's institutions; and to stimulate enrollment. (MLW) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |